Client
Tochka Bank

Challenge
Show that starting a business doesn't have to feel like doing it alone.

Idea
We treated every new business like a rocket launch. Mission control watched every detail, solved problems before they happened and helped entrepreneurs get safely into orbit. A familiar banking service became an adventure people wanted to join.

Client
ROSSKO

Challenge
Find a human story inside the world of auto parts.

Idea
Most drivers already have an inner mechanic. The one who hears every strange noise and always thinks something isn't quite right. We simply gave him a body and let him become the face of the brand across every touchpoint.

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клиент

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Client
Motiv

Challenge
Introduce Motiv in a new region without pretending it had become a different brand.

Idea
Changing the landscape doesn't have to change the character. We simply dropped our unmistakably Ural hero onto the Black Sea coast and let him behave exactly as he always would. Everything else followed naturally.

Client
Tochka Bank

Challenge
Help entrepreneurs feel they aren't running a business alone.

Idea
Instead of telling people that Tochka supports entrepreneurs, we made support visible. Every new business challenge brought another unexpected companion into the story, and the idea naturally grew across film, social, digital and outdoor, turning a banking promise into something people could actually feel.

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клиент

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клиент

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Client
Tochka Bank

Challenge
Make a free banking offer feel genuinely valuable.

Idea
Sometimes the best compliment isn't "I'd get it for free." It's "I'd happily pay for this." We built the campaign around that simple contradiction, turning an unbelievable offer into something people instantly understood.

Client
Tasty Coffee

Challenge
Show why freshly roasted coffee is worth waiting for.

Idea
Even Bach had to pause. We interrupted a live performance of his Coffee Cantata the moment a new order arrived, because great music can wait, but fresh coffee shouldn't. The campaign turned the roasting process into a simple and memorable story about freshness.

Client
Brusnika

Challenge
Show that a new development can improve not only the place where it's built, but the entire neighbourhood.

Idea
Construction sites usually make people expect noise and inconvenience. We turned that expectation upside down. Wherever Brusnika appears, cafés, schools, parks and everyday life begin to flourish around it. A new building becomes the beginning of a better neighbourhood, not just another address.

Case Study

Client
Manizha

Challenge
Tell an anti-war story without choosing sides.

Idea
Wars divide people long before they divide countries. We told the story through two neighbouring families separated by a wall, allowing children—not adults—to become the only ones capable of imagining another future. The music video became a quiet argument for empathy in a world increasingly defined by conflict.

Client
Brusnika

Challenge
Show that a patio is much more than another architectural feature.

Idea
Some words already contain an idea. Patio was one of them. One letter away from party, it became the perfect place for neighbours to meet long before they knew each other's names.

Client
Tochka Bank

Challenge
In a constantly changing world, remind entrepreneurs that adaptability is one of their greatest strengths.

Idea
The platypus has spent 110 million years adapting to change. That made it the perfect companion for entrepreneurs doing the same every day. What began as the central idea of the campaign eventually became one of Tochka's most recognizable brand assets, continuing long after the campaign itself.

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клиент

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Client
Sulpak

Challenge
Find a simple thought that could unite hundreds of different products under one campaign.

Idea
Every piece of technology begins with the same small gesture: turning it on. We turned that familiar action into the brand's central idea, celebrating all the little changes that start with a single press of a button.

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клиент

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клиент

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клиент

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клиент

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Client
Brusnika

Challenge
Offer people something hopeful at the end of a difficult year.

Idea
Instead of celebrating the year that had passed, we focused on the one still waiting ahead. A new home became a symbol of future mornings, ordinary routines and small moments of happiness — the kind of future people needed to believe in.

Client
"Like a Man" (Feature Film)

Challenge
Turn a film's central question into a public conversation.

Idea
"What does it mean to act like a man?" was never meant to have a single answer. We looked for voices people would least expect to challenge the stereotype and found them inside a maximum-security prison. Their honest reflections transformed the film promotion into a national discussion, helping the story begin long before audiences entered the cinema.

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клиент

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Client
Megafon

Challenge
Turn a prepaid mobile plan into something people would genuinely value.

Idea
The best rewards often come to those who think ahead. We turned a prepaid plan into a story about time itself: the longer you commit, the more you gain. By literally slowing the world down around our heroes, we made an invisible benefit feel surprisingly tangible.

Client
KazanExpress

Challenge
Turn reliable delivery into something people could feel, not just expect.

Idea
Some promises mean more than they first appear. "Poluchitsya" can mean your order will arrive, your surprise will succeed or simply that everything will work out. We embraced that ambiguity, giving KazanExpress a promise that felt as emotional as it was practical.

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клиент

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Client
Alfa-Bank

Challenge
Make an aspirational brand feel relatable.

Idea
Success stories are usually told about exceptional people. We told one about an ordinary pigeon instead. By changing the point of view, the campaign turned Alfa-Bank's brand promise into something much more personal: being smart and free is a choice, not a status.

Client
Brusnika

Challenge
Show that beauty can be engineered without ever feeling artificial.

Idea
Nature has spent millions of years perfecting how places should feel. We borrowed its way of thinking instead of its appearance, creating a film where every carefully designed courtyard becomes a reminder that beauty isn't something to admire from a distance. It's something everyone deserves to live with.

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клиент

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Client
VICI

Challenge
Turn product craving into a visual idea.

Idea
Once something gets under your skin, it's impossible to stop seeing it. We built the campaign around that familiar feeling, inviting people to discover crabs hidden in everyday life. Spot one, and you've already passed the test.

Client
Tochka Bank

Challenge
End one of the hardest years in recent memory without pretending it hadn't happened.

Idea
Some years don't need fireworks. They need faith in people. We dedicated the campaign to entrepreneurs who kept moving despite uncertainty, quietly rebuilding what had been shaken. Sometimes hope isn't something you wait for. It's something you build.

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клиент

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клиент

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клиент

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Client
Forte Bank

Challenge
Find a way to make an invisible contribution impossible to ignore.

Idea
Women entrepreneurs help shape the country's future every day, but their impact is rarely seen. We decided not to show it. We made people smell it instead. By scenting every banknote circulating through female-owned businesses, an invisible contribution became something the whole country could literally experience.

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клиент

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клиент

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